INFORMAZIONI SU

Laboratory of Statistics and Mathematics

Programma dell'insegnamento - Corso di laurea magistrale in Economia Aziendale

Lecturer

prof. aggr. Luca Grassetti luca.grassetti@uniud.it

Credits

9 CFU

Department

Department of Economics and Statistics

Course programme

  1. Introduction to marketing reseach.
    Data for consumer research. Sampling and measuring issues.
  2. Sampling, probability and inference.
    Sampling theory. Main sampling methods. Preliminary statistical analyses.
  3. Multivariate analysis in marketing research.
    Correlation and regression. Association analysis. Factor analysis and principal component analysis. Classification and segmentation. Multidimensional scaling and correspondence analysis.
  4. Generalized linear models.
  5. A complex survey example.

Bibliografy

M. Mazzocchi, Statistics for Marketing and Consumer Research, Sage, London, 2008.
L. Molteni, G. Trailo (a cura di), Ricerche di marketing, McGraw-Hill, Milano, 2003.