INFORMAZIONI SU
Laboratory of Statistics and Mathematics
Programma dell'insegnamento - Corso di laurea magistrale in Economia Aziendale
Lecturer
prof. aggr. Luca Grassetti luca.grassetti@uniud.it
Credits
9 CFU
Department
Department of Economics and Statistics
Course programme
- Introduction to marketing reseach.
Data for consumer research. Sampling and measuring issues. - Sampling, probability and inference.
Sampling theory. Main sampling methods. Preliminary statistical analyses. - Multivariate analysis in marketing research.
Correlation and regression. Association analysis. Factor analysis and principal component analysis. Classification and segmentation. Multidimensional scaling and correspondence analysis. - Generalized linear models.
- A complex survey example.
Bibliografy
M. Mazzocchi, Statistics for Marketing and Consumer Research, Sage, London, 2008.
L. Molteni, G. Trailo (a cura di), Ricerche di marketing, McGraw-Hill, Milano, 2003.