Educational objectives

When you have graduated, you will be able to work at a managerial level with great responsibilities in the field of communication and new technologies, specifically managing internal relations and promoting human resources. You will also manage external relations, with particular reference to planning all activities connected to Company marketing, advertising and promoting the Company's image.
You will find employment for example as human resources specialists, marketing specialists (both goods and services), marketing specialists in information and communication technologies, market analysts, specialists in public relations and similar professions. You will work in Companies, public administration, NGOs and professional agencies, advertising agencies and those organizing events, public relations and media services.

Professional opportunities

Graduates in this Class can work at high levels of responsibility in managing communication and new communication technologies for businesses; and in organizing and managing business units for public relations.

The Course prepares students to be:
• Specialists in human resources
• Specialists in work organization
• Specialists in the acquisition of goods and services
• Specialists in the marketing of service goods (with the exception of the ICT sector)
• Specialists in marketing in the field of information and communication technologies
• Market analysts
• Specialists in public relations, images and related professions