Viticulture, Oenology and Marketing

Educational objectives

The Master's in Viticulture, Oenology and Marketing will give you a solid and in-depth academic preparation in the fields of economy applied to the wine-making industry and vine-growing, wine-making, oenology and quality control pertaining to grape production and transformation, and marketing the finished products. The Course develops high-level knowledge and skills, to enable you to work efficiently in the labor market.
The inter-University (Udine, Padua, Veron and Bolzano) Master's in Viticulture, Oenology and Marketing is part of the international EMaVE-Vinifera Consortium. With its partners (SupAgro Montpellier, France; Hochschule Geisenheim University, Geisenheim, Germany; Universidad Politecnica de Madrid, Spain; Universidade Politecnica in Lisbon, Portugal, and the Universities of Turin, Milan, Palermo, Sassari, and Foggia in Italy), it awards the European Master in Viticulture and Oenology. In the first year lessons are held in English at the University of Montpellier. In the second year, students complete their preparation at one of the other partner universities.
Graduates of this Course will find important positions in the vine-growing and wine-producing industries, where they will have decision-making roles in management and consultancy.

Professional opportunities

Magister graduates in Viticulture, Oenology and Marketing can find significant jobs in the vine-growing and oenological field, where they can have important decision-making roles in management and consultancy. More specifically, they can be employed in the following activities:
- management and consultancy in considerably big wine-making businesses, in the following fields: production and transformation of grapes and derivatives; ageing, bottling, preservation and marketing of wines and related products;
-management and carrying out of high-profile roles in boards, associations and consortiums operating in the vine-growing and wine-making field;
-analysis, control, certification and promotion of grape and wine products, in public and private firms;
-participation in carrying out and managing basic and applied research projects in the field of vine-growing, oenological transformation, planting systems, and oenological equipment, as well as efficient management of marketing.
In compliance with the President of the Republic Act 05/06/2001 n. 328 and corresponding dispositions of Ministerial Decree 26/07/2007 n. 386, the Magister Degree in Viticulture, Oenology and Marketing is a pre-requisite for admission to the State exam for qualifying and working as agronomists and forest experts (“Section A – agronomists and forest experts”).
The Course prepares students to be:
-managers of private firms operating in the field of agriculture, forests, hunting and fishing;
-agronomists and related jobs;
-specialists in the marketing of goods and services;
-researchers and technicians in agriculture and animal production.