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    Corso di laurea magistrale

    International marketing, management and organization
Sede Udine
Titolo di studio richiesto laurea triennale

International marketing, management and organization

Descrizione del corso

International Marketing Management and Organization is a two-year, English-taught Master of Science (Laurea Magistrale) that is designed to advance students’ business education and provide a solid foundation for their career progression. The program combines academic rigor with exposure to business life. 
Internationalization, innovation and sustainability are at the core of the program – both in terms of approach and study subjects.

The curriculum will allow students to deep dive into the most compelling issues for todays’ internationalized firms: from cross-cultural negotiation to international marketing; from quality management to business process reengineering; from innovation management to international logistics. 
The Master program extensively employs participatory learning processes such as discussion of case studies, team-based simulations, discussions with managers, project works on real problems of partner companies, company visits, and internships. Mobility experiences – both in Europe and in the rest of the World – are highly encouraged. 
By the end of the Master program, students will be highly competitive in the contemporary job market because of their cutting-edge knowledge on specialized management topics and their skills developed on the field – from studying in a multi-cultural class to working on company projects.
Career and job opportunities
Professional opportunities in the areas of marketing and sales, human resource management, research and development, quality and sustainability, internazionalization in the field of top management activities at corporate and business unit level, as management consultants, or in research centers. The graduate student has also the competences to start an entrepreneurial activity.
Course Catalogue 2022

Enrolment to a Degree Course, to a Master’s Degree, to a Single Cycle Degree, or to a PhD:
Prospective international students - Enrolment instructions: