The contribution of Humane Entrepreneurship and Purpose-Driven Companies to reimagine Capitalism

PRIN 2022 - Finanziato da Ministero dell’Università e della Ricerca - Fondo per il Programma Nazionale di Ricerca e Progettidi Rilevante Interesse Nazionale (PRIN)


The project adopts the Humane Entrepreneurship theory, and aims to provide a better theoretical understanding and robust empirical evidence of a phenomenon in which companies both profit-oriented and “purpose-driven” are increasing and clearly and explicitly aspire to play a game-changing role in the current capitalist system.

Drawing on an emerging theoretical framework, that considers Entrepreneurial Orientation, also Sustainable Orientation, and Human Resource Orientation of firms, this research project will: (i) provide the criteria to define and to empirically identify purpose-driven companies; (ii) develop and test a measurement scale of firms’ Humane Entrepreneurial Orientation; (iii) collect evidence about the microfoundations of such orientation from managers, entrepreneurs, and individual workers in Italy; (iv) analyze the dynamics through which companies’ social culture is created, consolidated, transmitted and eventually documented from a legal/administrative point of view; (v) analyze whether their nature impacts their internationalization strategies.



  • Scuola Superiore di Studi Universitari e Perfezionamento Sant'Anna (Lead partner)
  • Università degli Studi di Trieste
  • Università degli Studi di Udine
  • Università degli Studi di Salerno


Importo del progetto

Importo totale del progetto        Euro 283.477,00
Importo del progetto Uniud        Euro   66.169,00
di cui finanziamento Uniud        Euro   15.176,00



  • Data avvio progetto: 28.09.2023
  • Data conclusione progetto. 27.09.2025


Docente di riferimento

Marina Chiarvesio